CardGains Unveils New Brand Identity

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08/01/2026

CardGains Unveils New Brand Identity

CardGains is proud to announce the launch of its refreshed brand identity alongside a new and improved website, marking an exciting new chapter for the business and the independent greetings card retailers it supports.

The rebrand reflects CardGains’ ongoing commitment to supporting independent retailers and strengthening relationships across its supplier network. With a modernised look and clearer brand positioning, the updated identity is designed to better represent the value, community, and opportunities CardGains provides to its members.

New Website

Alongside the rebrand, the new CardGains website has been developed to offer an improved user experience and easier access to key information. Designed with members and independent retailers in mind, the site makes it simpler to discover new suppliers, stay informed, and plan ahead. Key features include an enhanced Supplier Directory, a dedicated News section with monthly updates and industry insights, an Events Calendar, and information on CardGains’ fundraising initiatives.

Navigation has been streamlined to ensure users can quickly find what they need, whether they are searching for new product opportunities or keeping up to date with the latest CardGains activity. With fresh content added every month, the website will continue to evolve as a valuable resource for members.

Speaking about the launch, Penny Shaw, Managing Director of CardGains, said: “We’re thrilled with this rebrand and website launch, which represent an important step forward for CardGains. Our aim was to create a clearer, more engaging platform that better supports our members, is more interesting, attractive, and interactive which will help independent retailers connect with our partner suppliers. We’re excited to see how the new website supports our community moving forward.”

The new CardGains website is now live and available to explore.

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